Your first killer feature
One or two sentences. Focus on the outcome for the user, not the technology underneath.
Now in private beta
Your product,
one line.
What it does in plain English. Who it's for. Two sentences max — make every word earn its place.
Why it works
Your second killer feature
What problem does this solve? Who feels the pain most? Write for that person.
Your third killer feature
If you can't say it in two sentences, it's not a feature — it's a paragraph. Simplify.
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